Insights

How do you persuade a hostile audience? It requires a lot of effort and time, but you can start with an aporia.

Nobody likes phony presenters. Disguising yourself or copying others rarely leads to success. Be the author of you.

Charts and numbers are too powerful to be added randomly. Five steps help you show the full picture.

You do not have to wear neon to stand out. What the audience sees matters, but credible content and vivid visuals are not the only way to leave an impression.

Verbal duels can resemble a boxing match. Watch out for the big punches, spot weaknesses and aim at the top.

One person’s fish can be another one’s poison. Master this fallacy and avoid being nonplussed.

The line between being smart and coming across as a smart-arse is thin. Real experts know how to state their credentials without bragging.

You do not have to visit New York to feel like an alien. Speaking slang makes it easier to blend in with a group as long as we groom with the right code.

‘Anti-discrimination laws refer to legislation designed to prevent discrimination against particular groups of people’. Nobody should sound like a Wikipedia article. Everybody should use analogies.

Although the average person laughs ten times per day, this number may vary during conferences. If your presentation is as exciting as the broadcast of a chess game, jazz it up with a joke.

If your mum cares about how you frame your pictures at home, she will care even more about how you frame your words in public. Let’s not mess things up.